The recent Cheerios-sponsored wildflower giveaway to save the bees was fraught with problems. First, saving the bees does not mean honey bees, which are imports and globally stable. Honey bees also out compete are more valuable native bees for resources while spreading disease. Second, many of the seeds were exotics, some invasive. And of the native seeds included, they may or may not be native across the country, thus also potentially invasive. In addition, the seeds were provided by a Monsanto-owned company. Third, a recent study showed high levels of glyphosate in Cheerios, higher than is allowed and that could be toxic, especially to kids who eat the cereal often. Previous studies have shown arsenic in Cheerios. It's clear Cheerios uses ingredients sourced from unsustainable agricultural methods -- methods that surely harm lot of bees, pollinators, and other wildlife.
Cheerios gave away 10x the seeds they were going to, and in very quick order -- only a few days. Folks jumped at the chance to do good, and while I'm all for corporations (even those that greenwash) to help lead the way, tacitly sponsoring a for-profit business with a dubious environmental background does raise some ethical concerns. Of course, we do live in a consumer-based, capitalist society where our leaders are brand names.
We desperately want to do good by the bees and the environment. And companies like General Mills will play on that goodwill as a marketing tactic -- which is just how the system works. But, because we want to do good, and because we're eager to support any movement that offers a simple solution and confirms our beliefs or desires, we hand over critical thinking to someone else. This is dangerous, especially in a time of climate change and mass extinction.
This all makes me think about butterfly bush, how so many believe planting it helps pollinators, when for many ecosystems it's a thug and / or supports only a limited number of adult pollinators. Or when we justifuy exotic plants like hosta, daffodil, or forsythia because we see a bee on them, then say well, these are helpful, too, without knowing what species are using the plant for forage or how the plant contributes to the ecosystem beyond its blooms. And don't get me started on using exotics to "extend the bloom time." What did pollinators do before we brought in exotics?
We must think more deeply. Doing so is not being a downer or poo-pooing a wildflower seed giveaway -- instead, it will lead to greater empowerment and action because we are not blindly following what makes us feel good in an impulse, but what makes us do good through research and critical thinking over time.